Our generation has pushed the planetary boundaries beyond sustainable levels. We are now rapidly reaching tipping points confronting us with an existential risk without historic precedent. It is surely an inconvenient truth, but we need to face it and act accordingly.
On the positive side, there are many promising innovations that could accelerate our transition to a sustainable future. The commercial success of these innovations requires deep consumer insights, choice of right business models, efficient financing as well as actionable go-to-market and branding expertise.
BluePearl’s mission is to strengthen these capabilities and thereby help planetary entrepreneurs speed up the commercial success of their innovations.
We need to make a rapid transition towards renewable energy. Gradually within the past few years, wind and solar power have become truly competitive with carbon based energy technologies on an unsubsidized basis. Their efficiency continues to improve and the component cost continues to decrease. In parallel, new efficient energy storage solutions are being developed and need widespread commercial acceleration in order to reach companies and people all over the world.
We need to accelerate the transformation to a sustainable food and agriculture system. Our global food system is responsible for around 25% of global greenhouse gas emissions as well as deforestation, biodiversity loss, land degradation, water overuse, and pollution. It is also driving obesity, diet-related diseases and malnutrition. The consumers are gradually becoming aware and behaviour is shifting to more plant based, ecological and clean eating. Many new food innovations are being developed and some of these truly deserve a successful commercialisation.
We need to rapidly transform the fashion industry to become more circular and biodegradable. The current take-make-dispose business model has severe negative environmental and societal impacts. If the industry continues on its current path, by 2050, it could use more than 26% of the carbon budget associated with a 2°C pathway. A rapid transition away from the current linear and fossil based clothing system is urgently needed. The industry and the consumers are becoming aware of the problem and there are several innovative solutions waiting to scale up and become commercial successes.
We need to accelerate sustainable urban development and ensure that planning includes the array of innovative new solutions at hand. Cities account for some 75 per cent of the world’s energy use, and over 70 per cent of the world’s carbon dioxide emissions. At the same time, cities have a huge potential to act as hubs for the development of sustainable solutions that can help meet human needs within minimal footprints while still improving quality of life
BluePearl’s mission is to accelerate the development of truly sustainable innovations. BluePearl offers the expertise, network and interim management support needed for commercial success in the areas of consumer insight, business modelling, strategy development, financing, brand development, marketing, sales and communication. Previous case experience involves the successful positioning and development of global brands in urban development, transportation, food retailing and fashion. The last years collaborations has been focused on accelerating commercial success of disruptive sustainable innovations in four industry sectors:
Salt X — A Swedish innovation company that has developed and patented a ground breaking energy storage technology using nano coated salts.
Sky mining — A patented process of thermal carbonization turning harvested grass, saturated with carbon, into a clean copy of coal.
Reko kyckling — Produces the most eco-friendly and tasty chicken on the market. With the belief that there are no shortcuts to a good meal.
NoaPotions — An award winning functional beverage with natural herbs that help you cope with stress and maintain focus.
Okivi — A new science based food company.
Nespresso – A premium coffee solution that has a positive effect
BE WTR – A better water for you and the environment
Svegro – State of the art ecological greenhouse offering innovative plant based food for the conscious consumer with good taste
re:newcell — A revolutionary upcycling solution making fashion sustainable through scalable circularity of biodegradable cellulosic textile fibers (circulo.se).
Klättermusen — Organic, recycled and highly technical materials, for everything that is the outdoors.
Footbalance — Empower the owners of the world’s 13 billion different feet to move more with innovative custom insoles
Hack Your Closet — The service that helps you reduce your closet footprint
TheFit—The Fit is a fashion technology start-up based in Sweden that uses AI to give retailers highly accurate consumer body data. Helping e-commerce win previously unattainable consumer insights and setting the new standard for personalized online shopping experiences.
Sveafastigheter Bostad — Develops and manages rented apartments with focus on sustainability
Sweco — plans and designs the communities and cities of the future with a focus on sustainable buildings, efficient infrastructure and access to clean water
A rapid transition to planetary stewardship and sustainable development is more needed than ever.
The urgency of the challenges ahead demands a new paradigm shift of prosperity within planetary boundaries.
(In Swedish) Visar på att utvecklingen mot ett förnybart energysystem går snabbare än vad många tror även om det fortsatt krävs en accelerarad innovationskraft för omställningen.
Our food system is responsible for a quarter of global greenhouse gas emissions and it doesn’t even feed us effectively. Significant changes are required and the industry need to reinvent itself.
This report outlines a vision for a system that works, delivering long-term benefits – a new textiles economy based on the principles of a circular economy.
Basic answers to basic questions about global warming and the future climate.
A brief e-book showing how extreme weather events are influenced by the climate crisis – and what you can do (from Climate Reality Project).
The Pulse of the fashion industry 2018 is still weak. The global Pulse Score, a health measure for the Fashion Industry, is 38 out of 100. This report lines out how the fashion companies must join forces with suppliers, investors, regulators, NGOs, academia, and consumers to create an ecosystem that supports transformational innovation and disruptive business models.
How can we provide enough healthy and delicious food to the world’s growing population without adversely impacting the environment and society? This article by Nick Jeffries in Circulate sheds light on the issues and provides some good principles to follow.
The price you pay for apples in the store doesn’t cover the hidden costs of producing them. Instead, these are paid for by society — through the ever-increasing costs of health care and health insurance
The McKinsey report “Fashion’s new must-have: sustainable sourcing at scale” includes a survey among purchasing managers showing that social and environmental sustainability has become a burning priority for apparel companies, just as it is becoming an increasingly important issue for consumers and governments.
A list from Cleantech Group showcasing 50 companies fighting our biggest battles with high impact solutions.
Researchers from acknowledged research institutes review evidence of current practices among large transnational corporations and identify six observed features of change towards ‘corporate biosphere stewardship’, with significant potential for upscaling. Actions by transnational corporations, if combined with effective public policies and improved governmental regulations, could substantially accelerate sustainability efforts.
Plant-based “meat” is all the rage. Companies big and small are investing in alternative proteins, expecting continued strong growth—but skeptics warn the novelty will soon wear off and demand will plateau. Who’s right? In this edition of “The Next Normal” McKinsey and industry experts peer into the future of protein consumption.
CleanTech Group reviews the past decade and lists the leading companies and themes in sustainable innovation for the future. Year on year, data, digitalization and Industry 4.0 have become much more strongly represented themes in this years Global Cleantech 100.
BluePearl is based on more than 25 years of experience in developing customer centric growth strategies and driving transformational change based on consumer insights, the power of branding and digital disruption. If you have developed an innovation driving sustainable development and want to ensure its commercial success do not hesitate to contact Richard Tornblom, the Managing Director of BluePearl:
+46-70-60 11 580
”The Earth was small, light blue, and so poignantly alone. Our home that must be defended like a holy relic. It was absolutely round. I believe I never knew what the word round meant until I saw Earth from space.”